The Stefan Heritage
Generations of Jewellery Design and Fine Diamonds
Our love of fine design and diamonds feels eternal. It’s one that has been in the family for more than three generations and, just like the couples we meet, this love can’t be described by one instance, it’s a collection of moments that string together to tell our story.
The third generation
Meet Fiona& Joshua.
A love story that began in Perth, and a partnership that built Stefan. Fiona Hoang and Joshua Reed, the third generation of a family of jewellers.
A Perth love story
A question, and a promise
Before there were diamonds, there was a kitchen. Joshua was a young chef in Perth, working the long, late nights of a busy restaurant. Fiona was running Stefan, the jewellery store she had built with her own two hands. When their paths crossed, neither of them was ever quite the same again.
Their love grew between his late shifts and her early mornings, until one day Fiona asked him a question.
“Do you want to live happily ever after?”
FionaJoshua said yes. He hung up his apron, stepped behind the counter beside her, and from that day the two of them have built Stefan together, side by side, in the showroom and around the world.
More than two decades on, they still travel together to find their stones, still debate the finest details of a design, and still greet you at the door on Hay Street. It is a love story you can feel in every piece that carries the Stefan name.
Two families, one name
Fiona designs. Joshua sources. Between them, every Stefan piece is imagined, chosen and made under one roof, by the family whose name is on the door.
Fiona
Founder & Designer
Fiona grew up among her family's jewellery stores in Melbourne, Vietnam and America, part of the Hoang family of jewellers whose story began in Saigon in 1922. In 1988 she opened Stefan Diamonds in the heart of Perth.
Fiona has the eye. Shaped by time in London, France and Belgium, her designs pair classic proportions with European elegance, made to be worn for a lifetime and handed down after that. Every Stefan design begins in her sketchbook, often sitting beside the person who will one day wear it.
- FoundedStefan Diamonds, Perth, 1988
- InfluencesLondon, France & Belgium
- Her roleDesigns our collections and creates bespoke pieces with clients
Joshua
Diamond Specialist
Joshua came to diamonds from the kitchen. A chef by trade, he brought a chef's instincts with him when he joined Fiona at Stefan in 1999: patience, precision and an obsession with the finest ingredients.
Today those ingredients are diamonds. Together with Fiona, Joshua travels the world, from Antwerp to New York and Hong Kong, to hand-select every stone, looking for the life and brilliance that no certificate can capture.
- Before StefanChef, Perth
- JoinedStefan Diamonds, 1999
- Sources fromAntwerp, New York & Hong Kong
How they work together
One designs. One sources. Together, they make.
When you sit down with Stefan, you sit down with both of them. Here is how a piece comes to life.
With Fiona
The design
It starts with a conversation. Fiona listens, sketches and refines until the design feels unmistakably yours.
Fiona & Joshua
The diamond
Together they travel the world to find stones worthy of the design, then show you the options side by side so you can see the difference for yourself.
Downstairs
The making
Your piece is set and finished in our workshop beneath the Hay Street showroom, then presented to you by the family.
The family in store
The family behind every piece
Stefan has always been a family business, and it still is. Alongside Fiona and Joshua, these are the people who make every day on Hay Street possible.
The next generation
Sophia
Fiona and Joshua's daughter is learning the craft from the ground up: welcoming clients and selling in store beside her parents, travelling with them to the Hong Kong jewellery fair, and designing new collections with Fiona.
One eye for design, one eye for diamonds, and one family behind every piece.
Three generations
The family before them
1922 · Saigon
Where it began
Mr Hoang opens My-Dzung, a jewellery store blending western design with south-east Asian craft.
1955 – 1980 · Melbourne & Perth
Two families of jewellers
Joshua's father apprentices in St Kilda, while the Hoang family brings My-Dzung to Perth.
1988 – today · Hay Street
Stefan Diamonds
Fiona founds Stefan in 1988, Joshua joins her in 1999, and a love story becomes a family business.
Meet them in person
Start your piece with the family
Book a consultation at our Hay Street showroom and begin your piece with the family behind the name.
Book a consultation